Health In Tech Unveils AI Platform Targeting $1T Self-Funded Insurance Market
Health In Tech launched HitRix, an AI-powered platform for the self-funded health insurance market, and updated its 2026 revenue guidance.
Health In Tech, Inc. (Nasdaq: HIT), a Florida-based AI-enabled InsurTech company, announced the launch of HitRix, a new platform designed to modernize the U.S. self-funded health insurance market — a sector valued at nearly $1 trillion.
HitRix consolidates large-group submissions, multi-market quoting, proposal comparison, and policy placement into a single secure environment. The company says the integrated approach is intended to significantly reduce time to market for brokers and employers navigating the complex self-funded insurance landscape.
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The Stuart, Florida-based company made the announcement alongside updated full-year revenue guidance for 2026, signaling management confidence in the platform's near-term commercial potential. Self-funded health insurance, in which employers bear direct responsibility for employee claims rather than paying fixed premiums to a carrier, has grown steadily among large and mid-size U.S. employers seeking cost control.
The launch positions Health In Tech within a competitive but fragmented InsurTech space, where automation and AI-driven workflows are increasingly viewed as essential tools for cutting administrative overhead and accelerating placement decisions. HitRix appears aimed squarely at the intermediary layer — brokers and third-party administrators — that manages much of the self-funded market's operational complexity.
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